Pinpoint aws6/13/2023 For example, a restaurant may text a patron when their reserved table is ready. In a one-way communication, the business will send a message in the form of an announcement or one-off notification that typically doesn’t require any further interaction. When a business sends a text message to a customer, it tends to be a one-way SMS. Businesses typically send text messages programmatically, as they would otherwise need a lot of physical phones and dedicated employees manually sending text messages to each customer - which is simply not realistic or scalable. SMS messages (better known as “text messages”) are typically sent person-to-person, but they are also sent business-to-person. We’ll then implement a practical solution for setting up an SMS long code so you can start sending and receiving text messages. In this article, I’ll explain what two-way SMS is and how you can quickly and easily start sending personalized, timely, and relevant text messages to your customers with Amazon Pinpoint. When it comes to customer acquisition and retention, it doesn’t get any easier than this. They simply receive your message on their device. ![]() SMS messaging is extremely convenient - users don’t have to authenticate, download your app, or go to your website. Compared to other communication channels such as email and push notifications, text messaging results in higher engagement. ![]() ![]() SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications.
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